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E/M 261: Organizational Behavior: Research Methods

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Developing a Research Study

As you think about how you will test your hypotheses, you might consider a qualitative study (e.g. interviews, focus groups, case studies) or a quantitative study (e.g. surveys, experiments, mathematical modelling)...or a combination of qualitative and quantitative methods. 

The library has a number of books on research methods -- the box on the left has a few examples.  Please ask a librarian if you would like to find more books on research methods.


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Michelle Twait
On leave during the 2018-19 academic year. If you need assistance, contact Jeannie Peterson (
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