Research Guides: E/M 267: Entrepreneurship I: Designing Surveys / Questionnaires

Featured Tools

Qualtrics - Access through Gustavus GTS
"Qualtrics is web based software that enables the user to create surveys and generate reports without having any previous programming knowledge. Users can use qualtrics for market research, customer satisfaction, product and concept testing, employee evaluations, course evaluation, research data collection, plus much more. Qualtrics helps you improve student, campus, faculty, and alumni experience. Identify and address root causes of essential outcomes, take action to improve applicant experience, graduation rates, and alumni giving. And do all of this on the same platform your faculty already rely on."

Librarian's Note: Consult the instructions on the Gustavus Qualtrics page administered by GTS before sending out surveys. Also utilized the trainings in the Qualtrics app.
Google Forms - Gustavus GTS
"Google Forms is a software provided by Google that allows users to create, edit, and share different types of forms to gather data. Some of the basic templates offered are: Party Invites and RSVPs; Feedback Requests; Application Forms; Contact Information; and many more..." -from the GTS page on Google Forms
InfoBase - Access through Gustavus GTS
"Infobase is an online, on demand, training site that offers over 50,000 tutorial videos on over 250 technology applications, including Microsoft, Google, and Adobe. Topics are subdivided into very small chunks, and presented in videos of one or two minutes, so learners can easily and quickly find the training they need on specific topics. Instructors can pull Infobase videos directly into their Moodle courses. 24/7 access to training offers flexible, just-in-time learning - just navigate to gustavus.edu/hoonuit and login using your GAC Credentials! No more registering or waiting for a class to happen some time in the future - Hoonuit narrated video tutorials are ready when you are! Simply type your keywords, optionally add filters for application, topic and category, and click the Search button." - GTS page for InfoBase

Librarian's Note: Access video tutorials that will teach you how to use Google Forms and Qualtrics.

Featured Books

Questionnaire Design : how to plan, structure, and write survey material for effective market research by Ian Brace
Call Number: HF5415.3 .B683 2004
ISBN: 9780749441814
Publication Date: 2004-08-01
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." - from the publisher
Designing and Conducting Survey Research by Louis M. Rea; Richard A. Parker
Call Number: HA31.2 .R43 1997
ISBN: 9780787908102
Publication Date: 1997-07-04
"Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results."--Jacket.
Handbook of Research on Electronic Surveys and Measurements by Rodney A Reynolds; Robert Woods 1970-; Jason D Baker
Call Number: Oversize HA31.2 .H347 2007
ISBN: 9781591407928
Publication Date: 2006-07-30
"This book is the comprehensive reference source for innovative knowledge on electronic surveys. It provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. This combination of how-to information about online research coupled with profiles of specific measures makes it an indispensable reference"--Provided by publisher.
The Handbook of Marketing Research : uses, misuses, and future advances by Rajiv Grover; Marco Vriens
Call Number: HF5415.2 .H286 2006
ISBN: 9781412909976
Publication Date: 2006-06-23
"The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research." - from the publisher
The Practice of Social Research by Earl R. Babbie
Call Number: H62 .B2 2016
ISBN: 9781305104945
Publication Date: 2015-01-01
"A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, this book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data."

E/M 267: Entrepreneurship I: Designing Surveys / Questionnaires

Designing Surveys / Questionnaires

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